|
The World Marketing Summit (WMS) is an independent global organization, headquartered in Toronto, Canada, committed to "Creating a Better World through Marketing" and thereby alleviating poverty. WMS aims to improve the state of the world by engaging the global leaders and entrepreneurs to create a poverty-free world. The World Marketing Summit was founded and convened in 2011 by Philip Kotler, known as the "Father of Modern Marketing". It aims to initiate global movements through marketing strategies that change human behaviour leading to a positive impact on society and living for future generations. WMS organizes an annual Summit conference which aims to bring brought global experts to discuss the most pressing issues faced by world, including marketing, business and economics impacting poverty, health and the environment. ==History== World Marketing Summit was founded in 2011 by Philip Kotler, an American marketing professor, author and consultant; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler attended a seminar in Abu Dhabi in which he first shared the idea of forming a forum of marketers who can contribute towards alleviating poverty. Later, this idea was shared with other associates in Canada and Bangladesh and finally evolved into a tangible concept. The concept gave birth to World Marketing Summit in 2012 in Dhaka, Bangladesh under the patronage of the Government of Bangladesh in collaboration with Bangladesh Brand Forum. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「World Marketing Summit」の詳細全文を読む スポンサード リンク
|